One charity family
In the charity-wide volunteer update in April, we talked briefly about recent changes to our key messages and our charity branding.
Many of you know that Hearing Link merged with Hearing Dogs in August 2017 creating one charity.
For four years, we continued to use separate brand identities (logos, colours and messaging) for the merged charities, while carefully creating a combined approach to access our wider range of support services for both deaf people and those with hearing loss and their families. See examples of our logos below.
In 2021, a charity-wide working group started work to bring the two brands together visually as one charity family.
Our aim was a low-cost evolution, updating our brand using internal resources wherever possible. We made a gentle, common-sense changes which retain Hearing Link’s strong identity, heritage and reputation, whilst celebrating it as a core service within Hearing Dogs for Deaf People.
We also wanted to create joined-up communications where the brands could work alone as well as together – at times we talk to very different audiences.
This will enable staff, and you as a our volunteers, to communicate effectively and consistently. It will also help ensure recipients, beneficiaries, volunteers and supporters all understand the full breadth of support we offer to deaf people and those living with hearing loss.
Throughout 2022, as and when the time was right, we steadily rolled out the new Hearing Link Services logo, updated colours and messaging. You might have seen it in the 40th anniversary marquees, across our eNewsletters, magazines, social media, marketing literature and the Hearing Link Services website.
These are gentle changes, but we hope you will agree that they make such an impact in bringing us all together as one charity.
